SK-II just opened a concept shop in Shanghai's Changi Airport that offers shoppers a curated experience, helping them identify products from images on their phone and locating them in the store

Japanese cosmetics brand SK-II just debuted a special new duty-free store in Singapore's Changi Airport.  The Future X Smart Store was created in partnership with Shilla Duty-Free Shop and presents a more streamlined, hassle-free shopping experience with the help of smart design and technology.

This store boasts several features to counteract common shopping problems, which can end up taking up too much time at an airport. One of these features is the Discovery Bar, which helps customers learn about the store’s beauty products as well as locate exactly what they're looking for with just a few screen taps. The Smart Product Scan can help shoppers find items from images on their phones, and the Skincare GPS makes finding desired products simple with light-up shelves.

In an environment where every second matters, this capability is designed to do away with some of shopping’s most common snags. SK-II's new concept store allows customers to get exactly the beauty products they want, both hassle- and duty-free.

SK-II


Lead image: stock image from Sorbis/Shutterstock.com

Japanese cosmetics brand SK-II just debuted a special new duty-free store in Singapore's Changi Airport.  The Future X Smart Store was created in partnership with Shilla Duty-Free Shop and presents a more streamlined, hassle-free shopping experience with the help of smart design and technology.

This store boasts several features to counteract common shopping problems, which can end up taking up too much time at an airport. One of these features is the Discovery Bar, which helps customers learn about the store’s beauty products as well as locate exactly what they're looking for with just a few screen taps. The Smart Product Scan can help shoppers find items from images on their phones, and the Skincare GPS makes finding desired products simple with light-up shelves.