The brand created its own app complete with WeChat integration to fit the needs of consumers in China who are increasingly interested in streetwear

The online sneaker marketplace GOAT is taking an interest in Chinese consumers as the demand for limited-edition and designer sneakers rises. The DTC reseller announced this week that it has created an app exclusively for Chinese consumers, aimed at streamlining the buying process for non-English speakers.

Young Chinese buyers are getting serious about streetwear—the nation has become the second largest market for GOAT, just behind the U.S. Just like elsewhere, the Chinese GOAT app connects shoe sellers with buyers, but with the added bonus of authenticating each pair of sneakers before it is shipped to the consumer.

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