Taking daily fashion trends and bringing them straight to the consumer, this store updates routinely according to real-time social media analyses

Scrolling through social media, it's easy to wonder where everyone buys their clothes, especially when it seems like everyone else is adopting new trends on an almost minute-by-minute basis. But there's a new concept store that aims to make influencer-inspired style much easier to emulate.

Isabel Infantes/PA Wire

London's Westfield shopping center features the Trending Store, a popup boutique that changes its inventory daily, all depending on the top trends of the moment. Using AI technology from NextAtlas, a program tracks the top 100 fashion trends of the day, then sends a team of stylists to stock the store with similar or even the exact same items from Westfield.

The store, which ran for only a few days earlier this month, gave its proceeds to charity, allowing it to connect with the community and giving customers the opportunity to give back as well. The integration of AI is changing fashion, making it quicker and easier to follow. And it's proof that brick-and-mortar hasn't entirely succumbed to technology—by using AI, Westfield is bringing in shoppers who can only shop in-store.


Lead image: Isabel Infantes/PA Wire

 

 

 

Scrolling through social media, it's easy to wonder where everyone buys their clothes, especially when it seems like everyone else is adopting new trends on an almost minute-by-minute basis. But there's a new concept store that aims to make influencer-inspired style much easier to emulate.

Isabel Infantes/PA Wire

London's Westfield shopping center features the Trending Store, a popup boutique that changes its inventory daily, all depending on the top trends of the moment. Using AI technology from NextAtlas, a program tracks the top 100 fashion trends of the day, then sends a team of stylists to stock the store with similar or even the exact same items from Westfield.