Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

As cities like Washington, D.C. and Philadelphia increase in profile and popularity, fashion and beauty brands are diversifying their offerings in order to cater to new needs. With elements such as showrooms and events being incorporated into store designs, brands can appeal to varying consumer groups.

Our recent research on retail innovation in the Mid-Atlantic region details the various brands like Anthropologie, Brown Beauty Co-Op, and Foot Locker that are embracing new store concepts that go behind mere retail for the fashion and beauty category:

Anthropologie & Co.
Clothing and decor brand Anthropologie’s experiential retail concept, Anthropologie and Co., expands its ethos into spaces three times the size of a typical store, located in D.C. and Philly. It features a furniture showroom and design center, a shoe boutique and a dedicated wedding shop. The store also offers an expanded beauty and wellness section. The Georgetown location even includes an in-store sweets shop.

Brown Beauty Co-Op
D.C.'s Brown Beauty Co-Op is a brand specializing in natural products for women of color. The upscale space carries a curated selection of products from both up-and-coming and established brands at a variety of price points, all catering to darker skin tones. Inside, there's a salon for makeup application and beauty tutorials. The store even hosts a series of events and rotating pop-ups designed to empower their clientele. The Co-Op is also an incubator for independent beauty brands.

Foot Locker Power Store
Footwear retailer Foot Locker unveiled their latest store concept, dubbed the Power Store, in Detroit earlier this year. Now Philadelphia is getting its own version. Featuring wide spaces and plenty of wares besides shoes, the store is meant to serve as a hub for local sneaker culture, art, music and sports. It will also act as an activation space for local events.

Foot Locker


Lead image: stock photos from Jacob Lund/Shutterstock

As cities like Washington, D.C. and Philadelphia increase in profile and popularity, fashion and beauty brands are diversifying their offerings in order to cater to new needs. With elements such as showrooms and events being incorporated into store designs, brands can appeal to varying consumer groups.

Our recent research on retail innovation in the Mid-Atlantic region details the various brands like Anthropologie, Brown Beauty Co-Op, and Foot Locker that are embracing new store concepts that go behind mere retail for the fashion and beauty category: