Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Inspired by TV streaming platforms like Netflix and Hulu, leading video game makers are transforming how consumers think about gaming. Instead of a buy-and-play model, many of today's brands offer unlimited gaming for a monthly fee.

Using this method, gamers can choose a catalogue instead of a specific game, changing the way users think of ownership. This is also an effective way to appeal to consumers who might not be hardcore gamers—casual fans can also get something out of this set-up, making it an increasingly effective model.

Apple Arcade
Apple is now turning to content as a way to increase its revenue. The brand's subscription gaming service, Apple Arcade, will offer all-access, ad-free gaming when it drops this fall. The subscription will also offer new and exclusive games. The announcement follows the unveiling of Apple's news subscription service and streaming platform, proving that this can be an effective business model.

EA Premium Origin Access 
EA Premium Access is a tier extension of EA’s Origin Access subscription, a service that allows subscribers to access the game developer’s catalogue of releases. The only exception is recently launched titles, which can be a dealbreaker for dedicated gamers. That's why EA offers Premium Access, which allows players unlimited access to all of its games, including new releases.

Xbox All Access
Newcomers and old fans alike can pay for a gaming subscription when they purchase a new Xbox, called Xbox Game Pass. This plan includes access to over 100 games, plus online multiplayer functionality. The subscription, which requires no immediate downpayment and only a monthly fee for two years, removes the burden of a hefty investment that used to be required for people buying their first consoles.


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Inspired by TV streaming platforms like Netflix and Hulu, leading video game makers are transforming how consumers think about gaming. Instead of a buy-and-play model, many of today's brands offer unlimited gaming for a monthly fee.

Using this method, gamers can choose a catalogue instead of a specific game, changing the way users think of ownership. This is also an effective way to appeal to consumers who might not be hardcore gamers—casual fans can also get something out of this set-up, making it an increasingly effective model.