Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

The worldwide annual watch market is valued at around €50 billion, and a wave of new online marketplaces has rushed in to meet the demand. Key among these is Watchbox, a luxury brand that focuses on reselling high-quality watches that is capitalizing on both an increased interest in luxury goods and secondhand shopping. But even great ideas and platforms need the right user experience.

Sweden Unlimited is a creative agency that designs ecommerce platforms for luxury, fashion and lifestyle brands, and their work has propelled Watchbox—which stresses “personal commerce” instead of classic ecommerce—to a new level of success. Working in tandem, the two implemented live chat support and more personalized experiences to remove the hesitancy that comes with online shopping and resale in particular, especially for luxury items.

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