Through two global lighthouse housed within international airports, the Singaporean beverage brand is leaning on its in-house arts collective to deliver inviting and interactive communal outposts

Tiger Beer, an established Singaporean brand, is connecting with customers in new and unexpected ways, and is challenging the typical customer experience associated with beer brands with two new outposts: Tiger Street Den and Tiger Street Lab.

Tiger Street Den recently launched at the Dubai International Airport, in its Asian Street Kitchen section. As expected, the brand will be serving its signature beers, but will also offer local Singaporean dishes to hungry travelers. The space unique boasts more than just food and beverage servings as it will serve as a venue, host live music, art and photography, all curated by Tiger Beer, leaning on the talents of the brand's Tiger Roar Collective, which collects pieces by emerging global artists and offers them a platform through its brand and retail engagements.

Less recently, the brand also propped open the doors of Tiger Street Lab in Shanghai's Jewel Changi airport. Like at Tiger Street Den, the experimental space sells food and brews, and featuring exclusive Tiger Beer wearables and clothing made in collaboration with Singaporean fashion designer Amos Ananda Yeo and Korean visual artist Mina Kwon.

The open-air space is outfitted with interactive touchscreens, through which customers can select a series of Street Lab-exclusive beer label designs so patrons can walk away with personalized merch.

“Following our launch at Jewel Changi Airport in Singapore earlier this year, this new addition in Dubai International Airport will be our second global lighthouse and will be a great space for us to stretch our boundaries and uncage creativity,” said Venus Teoh, Director of International Brands for Tiger at Heineken Asia Pacific in a press statement.

Tiger Beer

Tiger Beer, an established Singaporean brand, is connecting with customers in new and unexpected ways, and is challenging the typical customer experience associated with beer brands with two new outposts: Tiger Street Den and Tiger Street Lab.

Tiger Street Den recently launched at the Dubai International Airport, in its Asian Street Kitchen section. As expected, the brand will be serving its signature beers, but will also offer local Singaporean dishes to hungry travelers. The space unique boasts more than just food and beverage servings as it will serve as a venue, host live music, art and photography, all curated by Tiger Beer, leaning on the talents of the brand's Tiger Roar Collective, which collects pieces by emerging global artists and offers them a platform through its brand and retail engagements.