The home brand is taking pre-purchase trail to the next level, letting customers put its wares to the ultimate test in a restaurant environment—and take home those that pass

The furniture brand Crate & Barrel is redefining “try before you buy” with The Table at Crate, a service that allows families to dine at one of the various dinner tables sold. With a full-service restaurant at the furniture store, consumers can enjoy a meal at one of the various dining sets. The thought process behind this is that consumers are more likely to buy the product after they have tested it out.

The Table at Crate

Most furniture stores do not provide consumers with the option of testing out the product in an environment where they would be using the product. Instead, customers can try out the product in a real life experience to determine if it is comfortable. This service makes the brand stand out as it is providing customers with a unique service that cannot be found elsewhere. 

The Table at Crate

Having the ability to test out a product in an environment where consumers would be using the product allows them to connect with products as well as immerse themselves with the company. This also expands what the company can offer customers as it branches into the food industry. Customers are left with a memorable dinner whether or not they end up purchasing the product.

Crate & Barrel


Lead image: The Table at Crate

The furniture brand Crate & Barrel is redefining “try before you buy” with The Table at Crate, a service that allows families to dine at one of the various dinner tables sold. With a full-service restaurant at the furniture store, consumers can enjoy a meal at one of the various dining sets. The thought process behind this is that consumers are more likely to buy the product after they have tested it out.

The Table at Crate

Most furniture stores do not provide consumers with the option of testing out the product in an environment where they would be using the product. Instead, customers can try out the product in a real life experience to determine if it is comfortable. This service makes the brand stand out as it is providing customers with a unique service that cannot be found elsewhere.