260 Sample Sale Reinvents The Outlet Store For The Luxury Crowd
PSFK visits this chain of pop-up sample sale spaces, which offers excess high-end products in a space that's decidedly different than other stores
Most retail spaces market themselves directly to consumers, attempting to bring in as many as possible with experiential activations and interactive pop-ups. But 260 Sample Sale, a chain of discount storefronts, operates differently; it partners with brands to sell excess product at cheap prices, meaning that it's selling both its own space and the clothing and accessories inside.
260 has six locations—five in New York and one in Beverly Hills—where big-name brands anchor sample sales featuring deeply discounted merchandise. Each sale runs for about a week, most often from Tuesday to Sunday, and features a different brand. And despite the prices, 260 Sample Sale works with an incredible array of labels, including streetwear from Need Supply Co. and Totokaelo, designer digs from Marc Jacobs and Diane Von Furstenberg, and skincare from Dr. Jart and Stila.