Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Today's leading retailers are taking the latest and previously online-only targeted advertisement into stores and other offline environments, thanks to AI-enabled recognition technologies. These advancements are allowing leaders like Pepsi and Walgreens to pinpoint and deliver the most relevant ads to specific consumers near a physical point-of-purchase, ultimately closing the digital-physical loop and providing the dynamic, tailored experiences consumers have come to expect.

Pepsi Pepsi's Netherlands branch modernized its Pepsi Challenge blind taste test campaign with a two-part, tech-forward update. The first part of the campaign involved blind taste tests stationed across the country, inviting tasters and using mobile beacon technology to create an ID for each user.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in