How Walgreens Is Bringing Digital Personalization To IRL Campaigns
Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations
Today's leading retailers are taking the latest and previously online-only targeted advertisement into stores and other offline environments, thanks to AI-enabled recognition technologies. These advancements are allowing leaders like Pepsi and Walgreens to pinpoint and deliver the most relevant ads to specific consumers near a physical point-of-purchase, ultimately closing the digital-physical loop and providing the dynamic, tailored experiences consumers have come to expect.
Pepsi Pepsi's Netherlands branch modernized its Pepsi Challenge blind taste test campaign with a two-part, tech-forward update. The first part of the campaign involved blind taste tests stationed across the country, inviting tasters and using mobile beacon technology to create an ID for each user.