Artificial intelligence technology is letting brands optimize their customer assistance and education at every point on the path to purchase, both in-store and at home

When customers have a question about a brand or a product, even today there can be few places to turn for on-demand, nuanced information. But thanks to advances in artificial intelligence, there are now plenty of innovative ways to meet consumers in-moment needs as they arise. Read on to discover the most exciting AI brand activations food retailers are employing that are applicable across all categories for providing the responsive support that today's consumers expect:

Whiskas Mia
Mars-owned cat food brand Whiskas introduced a cat-shaped, AI-enabled device named Mia that acts as a personal assistant for kids, nurturing their curiosity by answering questions and starting conversations.

Whiskas

Schmidt’s Naturals
Deodorant brand Schmidt's Naturals utilizes an AI platform called Alexander to manage all of its customer service, monitor social media and engage with customers, even when the brand isn't mentioned. The brand plans to use Alexander to detect customers who have lost their luggage to send them care packages.

BevMo!
Drink retailer BevMo! partnered with marketing agency the Mars Agency to pilot a voice-activated, in-store assistant platform called Smart Aisle. The AI activation helps shoppers select products based on their taste profile and offers information and educational tools at the point of purchase.

Sparkling Ice
Seltzer brand Sparkling Ice debuted voice-powered apps for Google Assistant and Amazon Alexa that allow customers to request customized recipe recommendations based on their favorite flavors of the beverage and the spirits they have at home.

Sprout Sophie Sprout
Baby food brand Sprout alleviates a common parental pain point that comes from feeding toddlers. They created Sophie Sprout, an Alexa-enabled assistant that entertains babies during mealtimes by providing sound effects and food-themed songs.


Lead image: Christin Hume/Unsplash

When customers have a question about a brand or a product, even today there can be few places to turn for on-demand, nuanced information. But thanks to advances in artificial intelligence, there are now plenty of innovative ways to meet consumers in-moment needs as they arise. Read on to discover the most exciting AI brand activations food retailers are employing that are applicable across all categories for providing the responsive support that today's consumers expect:

Whiskas Mia Mars-owned cat food brand Whiskas introduced a cat-shaped, AI-enabled device named Mia that acts as a personal assistant for kids, nurturing their curiosity by answering questions and starting conversations.