Artificial intelligence technology is letting brands optimize their customer assistance and education at every point on the path to purchase, both in-store and at home

When customers have a question about a brand or a product, even today there can be few places to turn for on-demand, nuanced information. But thanks to advances in artificial intelligence, there are now plenty of innovative ways to meet consumers in-moment needs as they arise. Read on to discover the most exciting AI brand activations food retailers are employing that are applicable across all categories for providing the responsive support that today's consumers expect:

Whiskas Mia Mars-owned cat food brand Whiskas introduced a cat-shaped, AI-enabled device named Mia that acts as a personal assistant for kids, nurturing their curiosity by answering questions and starting conversations.

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