The Amazon beer, wine and spirits store serves in-store customers and allows the brand to play by rules while testing online alcohol sales

In a continuation of its expansion into brick-and-mortar retail, ecommerce giant Amazon is now opening a physical wine store in San Fransisco.

The 200-square-foot space serves a dual purpose—while it will offer wine, beer and spirits to passersby, its main goal appears to be much larger. Local laws require alcohol delivery services to maintain physical stores, so Amazon is playing along with the brand-new location. The tiny storefront goes along with the brand's plan to expand its Prime Now deliveries.

Although the storefront is more of a technicality, the Amazon wine store is still a fascinating exercise in brick-and-mortar by the site. The space is located in the Dogpatch neighborhood of Seattle, conveniently close to an Amazon warehouse. Consumers looking to buy alcohol in-store will be able to do so from 8 a.m. to 4 p.m., and Prime Now deliveries will be available until midnight.

Currently, the brand's Prime Now deliveries operate in Los Angeles, New York and Washington, D.C., meaning that plenty more Amazon wine stores could soon be on the way.

Amazon

In a continuation of its expansion into brick-and-mortar retail, ecommerce giant Amazon is now opening a physical wine store in San Fransisco.

The 200-square-foot space serves a dual purpose—while it will offer wine, beer and spirits to passersby, its main goal appears to be much larger. Local laws require alcohol delivery services to maintain physical stores, so Amazon is playing along with the brand-new location. The tiny storefront goes along with the brand's plan to expand its Prime Now deliveries.