Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

These days, rather than passively educating their consumers, visionary brands are using augmented reality to immerse consumers in their stories. To differentiate themselves from the rest of the pack, these innovative brands are amping up the shopping experience by incorporating interactive, AR elements into their social media campaigns and websites.

Angry Orchard
New York-based hard cider company Angry Orchard launched the Cider+Food App that utilizes augmented reality to deliver food pairing recommendations for its drinks. By scanning an Angry Orchard product, customers are then guided through tasting notes, pairing recommendations and recipe ideas by the brand's head cider maker.

Angry Orchard

Jack Daniel’s 
American whiskey-maker Jack Daniel unveiled an AR app to educate consumers on the brand's story. The free app uses a smartphone camera to detect the shape of the brand's bottle and front label. From there, it launches a pop-up video series that tells stories about the brand and product.

Pepsi
Beverage brand Pepsi is using AR to supplement each of its consumer's personal Instagram stories with #Summergram. The branded line consists of hundreds of summer-themed, custom Instagram AR filters that shoppers can use and then add to their own stories, increasing brand exposure.

Pepsi

KIND
The snack bar brand KIND recently launched an augmented reality pop-up called Sweeteners Uncovered to showcase the amounts of sugar and sweeteners in top-selling snacks. With a QR code scan, customers can identify hidden sweetening ingredients with a display on their smartphones, as well as gain a better understanding of the types of sweetener they are consuming.


Lead image: rawpixel.com

These days, rather than passively educating their consumers, visionary brands are using augmented reality to immerse consumers in their stories. To differentiate themselves from the rest of the pack, these innovative brands are amping up the shopping experience by incorporating interactive, AR elements into their social media campaigns and websites.

Angry Orchard New York-based hard cider company Angry Orchard launched the Cider+Food App that utilizes augmented reality to deliver food pairing recommendations for its drinks. By scanning an Angry Orchard product, customers are then guided through tasting notes, pairing recommendations and recipe ideas by the brand's head cider maker.