Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

These days, rather than passively educating their consumers, visionary brands are using augmented reality to immerse consumers in their stories. To differentiate themselves from the rest of the pack, these innovative brands are amping up the shopping experience by incorporating interactive, AR elements into their social media campaigns and websites.

Angry Orchard New York-based hard cider company Angry Orchard launched the Cider+Food App that utilizes augmented reality to deliver food pairing recommendations for its drinks. By scanning an Angry Orchard product, customers are then guided through tasting notes, pairing recommendations and recipe ideas by the brand's head cider maker.

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