By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Denim production is notoriously hard on the environment—yet consumers show no signs of losing interest in the blue wardrobe staple. Taking notice of the side effects of their manufacturing processes, some brands have come up with more sustainable methods that cut resource consumption and waste water for denim, giving environmentally conscious customers the reassurance they desire.

Through partnerships with denim mills and manufacturers, leading retailers are making their manufacturing safer and cleaner for the environment. As outlined in our recent fashion sustainability report, brands like Wrangler Jeans, Banana Republic and Gap are bringing a wardrobe classic up to modern standards:

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