By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Denim production is notoriously hard on the environment—yet consumers show no signs of losing interest in the blue wardrobe staple. Taking notice of the side effects of their manufacturing processes, some brands have come up with more sustainable methods that cut resource consumption and waste water for denim, giving environmentally conscious customers the reassurance they desire.

Through partnerships with denim mills and manufacturers, leading retailers are making their manufacturing safer and cleaner for the environment. As outlined in our recent fashion sustainability report, brands like Wrangler Jeans, Banana Republic and Gap are bringing a wardrobe classic up to modern standards:

Banana Republic
The apparel brand Banana Republic also teamed up with Spanish denim mill Tejidos Royo to adopt the waterless foam-dyeing process called Dry Indigo. This partnership will help minimize the amount of water and energy that is used in production, as well as eliminate chemicals from entering water sources.

Banana Republic

Wrangler
Wrangler partnered with Spanish denim mill Tejidos Royo to adopt a new, waterless denim dyeing process called Dry Indigo. By using a chemical-free foam, this process significantly reduces both water use and energy consumption. Thanks to the foam, it also prevents water pollution.

Gap 
Clothing retailer Gap joined forces with textile manufacturer Arvind Ltd. to open an innovation center. The center aims at studying methods to reduce water waste along with a new water treatment facility in Ahmedabad, India. This collaborations helps pave the way for a sustainable future in textile production.

Gap


Lead Image: Priscilla Du Preez/Unsplash

Denim production is notoriously hard on the environment—yet consumers show no signs of losing interest in the blue wardrobe staple. Taking notice of the side effects of their manufacturing processes, some brands have come up with more sustainable methods that cut resource consumption and waste water for denim, giving environmentally conscious customers the reassurance they desire.

Through partnerships with denim mills and manufacturers, leading retailers are making their manufacturing safer and cleaner for the environment. As outlined in our recent fashion sustainability report, brands like Wrangler Jeans, Banana Republic and Gap are bringing a wardrobe classic up to modern standards: