Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Consumers are often looking to form connections that go deeper than the traditional customer-brand relationship. With brand content now dominating the conversation, creative companies are taking advantage of these media to reach out and connect with their consumers. From podcasts to video series, these are just a few recent ventures into branded content.

Samsung
Consumer electronics company Samsung provides creators with its products in its /make series on YouTube. These episodes share filmmakers’ tricks for filming and editing videos on their Galaxy Note 9 smartphone, showcasing its products while also supporting unique artists.

Hims
Direct-to-consumer men's wellness brand Hims has established itself as a trusted source for consumers, spending eight months leading up to the brand's launch on delivering informational men's health and wellness content on its blog called Savoir Faire.

Intersport x Nike
Sporting goods retailer Intersport partnered with sportswear brand Nike on an educational, training-focused podcast, featuring running influencer Coach Lee's training advice, to help deepen Intersport’s emotional connection with its consumer base and drive sales.

Lively
Lingerie brand Lively has created a strong community through No Makeup Needed, its podcast featuring female entrepreneurs. They also run an ambassador program that currently consists of 65,000 shopper-members.

Trader Joe’s
Grocery retailer Trader Joe’s launched a YouTube channel featuring recipes for some of their most popular products, plus in-depth podcasts and behind-the-scenes looks at how their much-loved products are made.


Lead Image: Austin Distel/Unsplash

Consumers are often looking to form connections that go deeper than the traditional customer-brand relationship. With brand content now dominating the conversation, creative companies are taking advantage of these media to reach out and connect with their consumers. From podcasts to video series, these are just a few recent ventures into branded content.

Samsung Consumer electronics company Samsung provides creators with its products in its /make series on YouTube. These episodes share filmmakers’ tricks for filming and editing videos on their Galaxy Note 9 smartphone, showcasing its products while also supporting unique artists.