How Nike, Trader Joe's And More Are Using Branded Content To Connect With Consumers
Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more
Consumers are often looking to form connections that go deeper than the traditional customer-brand relationship. With brand content now dominating the conversation, creative companies are taking advantage of these media to reach out and connect with their consumers. From podcasts to video series, these are just a few recent ventures into branded content.
Samsung Consumer electronics company Samsung provides creators with its products in its /make series on YouTube. These episodes share filmmakers’ tricks for filming and editing videos on their Galaxy Note 9 smartphone, showcasing its products while also supporting unique artists.