How Immersive Platforms Like Twitch Are Uniting Communities Online
From livestreamed karaoke to mobile VR gaming, immersive digital platforms are helping consumers enjoy meaningful social experiences online
For Gen Z, digital life is real life. Advancements in VR and other technology allow this cohort to interact with friends and share real-time experiences—regardless of how far apart they are. These immersive platforms allow people to socialize, enhancing rather than replacing real-life relationships.
As noted in our recent deep-dive into Gen Z, 62% of that generation agree that online friendships can be as meaningful and important as offline friendships. Accordingly, innovators like Rec Room and Twitch are further enabling the ways in which people share experiences online, from letting them game in virtual reality to allowing audience participation through live-streamed karaoke.