From livestreamed karaoke to mobile VR gaming, immersive digital platforms are helping consumers enjoy meaningful social experiences online

For Gen Z, digital life is real life. Advancements in VR and other technology allow this cohort to interact with friends and share real-time experiences—regardless of how far apart they are. These immersive platforms allow people to socialize, enhancing rather than replacing real-life relationships.

As noted in our recent deep-dive into Gen Z, 62% of that generation agree that online friendships can be as meaningful and important as offline friendships. Accordingly, innovators like Rec Room and Twitch are further enabling the ways in which people share experiences online, from letting them game in virtual reality to allowing audience participation through live-streamed karaoke.

Rec Room 
Rec Room is a social VR platform by software company Against Gravity that allows friends to connect to socialize or play games. Users can create customized avatars and then play casual games, like charades or paintball, along with more involved games, like adventure quests. Users can also socialize in one of thousands of user-created rooms or design their own rooms to hang out with friends. The app is free and is available on a variety of gaming platforms, such as Oculus Quest, allowing friends to connect even if they’re using different systems.

Twitch Sings
The Amazon-owned live-streaming platform launched Twitch Sings, a karaoke-inspired gaming experience that allows streamers to perform a selection of songs to a live online audience. Singers can create customizable avatars or perform via live camera feed and have the option to perform duets with other players, friends or audience members. Viewers are able to use chat to request songs, give streamers challenges to do on-screen or activate light shows.

Squad
Squad is a screen sharing app that lets users video chat with up to nine people. Unlike other video chat applications, which show users’ faces, Squad lets them share what they’re seeing on their phones, turning web browsing into a shared, social experience. Users can invite friends to join their broadcast and chat with them, then screen share any app, letting users watch videos, browse social media profiles, listen to music, play games or shop together as a group.


Lead Image: Min An/Pexels

For Gen Z, digital life is real life. Advancements in VR and other technology allow this cohort to interact with friends and share real-time experiences—regardless of how far apart they are. These immersive platforms allow people to socialize, enhancing rather than replacing real-life relationships.

As noted in our recent deep-dive into Gen Z, 62% of that generation agree that online friendships can be as meaningful and important as offline friendships. Accordingly, innovators like Rec Room and Twitch are further enabling the ways in which people share experiences online, from letting them game in virtual reality to allowing audience participation through live-streamed karaoke.