Innovative brands are elevating the unboxing experience with educational resources, providing their consumers with tips and how-tos

To add more exciting elements to the ecommerce experience, creative brands have added interactive elements to the consumer unboxing experience. From instructional cards to videos, brands are optimizing the experience through educating customers and helping them become more knowledgable about the products. Take a look below to see how L'Oréal and The Sill are optimizing the consumer experience with educational resources.

L'Oréal Color&Co. Personal care company L’Oréal recently launched Color&Co, a DTC brand for at-home hair coloring. To begin, users attend a free video consultation and take an online quiz. During the unboxing process, shoppers receive written instructions and a personalized tutorial video on how to apply the product.

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