With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more

Recently, personalization has become a driving force in winning over customers. Shoppers are searching for unique brand experiences that are customized to meet their individual wants and needs—especially in the food and beverage space. Ranging from pop-up experiences to brand collaborations, these activations make customers feel valued and supported, relating to them on a personal level.

Nestlé
Food and beverage conglomerate Nestlé recently tested its hyper-personalized wellness ambassador program in Japan. Through this program, it offers food supplements and lifestyle recommendations based on each participant's DNA and blood tests with an AI-driven app, allowing each result to be unique.

Kit Kat 
Another Nestlé brand, Kit Kat opened a pop-up experience in Japan. The pop-up delivered customized sake and Kit Kat pairings to visitors, who each answered a series of five questions that helped determine their individual taste profiles. From there, a program generates the ideal selection out of fifteen possible pairings.

Mars x Foodspring 
Global food product manufacturer Mars has plans to pioneer the personalized nutrition food market with the acquisition of a German-based sports nutrition startup called Foodspring. The nutrition brand not only supplies consumer protein shakes, snacks, and beverages, but also offers a nutrition and fitness platform that customizes the consumer experience.

Foodspring

 

Recently, personalization has become a driving force in winning over customers. Shoppers are searching for unique brand experiences that are customized to meet their individual wants and needs—especially in the food and beverage space. Ranging from pop-up experiences to brand collaborations, these activations make customers feel valued and supported, relating to them on a personal level.

Nestlé Food and beverage conglomerate Nestlé recently tested its hyper-personalized wellness ambassador program in Japan. Through this program, it offers food supplements and lifestyle recommendations based on each participant's DNA and blood tests with an AI-driven app, allowing each result to be unique.