How Food Brands Like Nestlé Are Delivering On Consumers' Unique Tastes
With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more
Recently, personalization has become a driving force in winning over customers. Shoppers are searching for unique brand experiences that are customized to meet their individual wants and needs—especially in the food and beverage space. Ranging from pop-up experiences to brand collaborations, these activations make customers feel valued and supported, relating to them on a personal level.
Nestlé Food and beverage conglomerate Nestlé recently tested its hyper-personalized wellness ambassador program in Japan. Through this program, it offers food supplements and lifestyle recommendations based on each participant's DNA and blood tests with an AI-driven app, allowing each result to be unique.