Taking advantage of the latest advancements, these bottled-drink brands are upgrading the product experience to offer tech-enabled wellness hubs that help consumers achieve healthy-living goals while reducing waste from single-use plastic

Concerns over health and wellness are driving the lives—and wallets—of consumers today. Now, brands are thinking outside of the box in terms of how to assist consumers achieve their goals, and merging them with systems that can reduce single-use waste, a significant environmental pollutant.

As technology continues to transform the retail landscape, forward-thinking brands are integrating smart technology into their products to better serve their customers. These brands are each integrating multiple pieces of tech into one product, amplifying the brand experience while also making it more helpful for consumers.

PepsiCo
PepsiCo has a hydration platform for workplaces, universities and hospitality partners, which consists of a water dispenser and a QR code sticker that identifies individual users. With a coinciding app, users can measure their water intake, save their preferences and track the number of plastic bottles avoided.

Font Vella 
French food and beverage corporation Danone is capping the bottles of their mineral water brand Font Vella with a reusable, digitally-integrated cap. This sustainable product will allow customers to keep track of their hydration levels and set goals using an accompanying app called Coach20.

Evian
Water brand Evian is testing a collapsible water dispenser made of recycled plastic, called Renew. The lightweight at-home appliance can store up to 5 liters of Evian's mineral water and contracts every time the water is consumed. It is also equipped with an app that both tracks water intake and notifies users when it's time to order a refill.

 

Concerns over health and wellness are driving the lives—and wallets—of consumers today. Now, brands are thinking outside of the box in terms of how to assist consumers achieve their goals, and merging them with systems that can reduce single-use waste, a significant environmental pollutant.

As technology continues to transform the retail landscape, forward-thinking brands are integrating smart technology into their products to better serve their customers. These brands are each integrating multiple pieces of tech into one product, amplifying the brand experience while also making it more helpful for consumers.