How Evian And PepsiCo Are Merging Sustainability And Wellness With Integrated Tech
Taking advantage of the latest advancements, these bottled-drink brands are upgrading the product experience to offer tech-enabled wellness hubs that help consumers achieve healthy-living goals while reducing waste from single-use plastic
Concerns over health and wellness are driving the lives—and wallets—of consumers today. Now, brands are thinking outside of the box in terms of how to assist consumers achieve their goals, and merging them with systems that can reduce single-use waste, a significant environmental pollutant.
As technology continues to transform the retail landscape, forward-thinking brands are integrating smart technology into their products to better serve their customers. These brands are each integrating multiple pieces of tech into one product, amplifying the brand experience while also making it more helpful for consumers.