Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit

With consumers doing more of their shopping online, brands need to meet their elevated expectations even in a digital space. Now, a select few are developing tech that enables consumers to customize their fashion. From AI to quizzes, these brands are implementing new advanced measures to ensure that customers receive products that not only fit well, but also are less likely to be returned:

H&M x ZyseMe Fast fashion retailer H&M collaborated with Berlin-based tech startup ZyseMe to offer on-demand customized apparel. Through the power of AI, the platform allows customers to buy personally sized men's shirts online by calculating their measurements using ZyseMe's platform.

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