Brands Like Nestlé Are Using Blockchain Tech To Improve Transparency
With a focus on openness and accountability, these companies are using the power of the blockchain to keep their customers informed
To show their consumers exactly where products come from, CPG leaders are starting to collaborate with data and tech brands on open blockchain. This disruptive technology allows consumers to see exactly how a product is made from start to finish and instills trust between the brand and customers who value transparency.
William Grant & Sons The Scottish distillery William Grant & Sons teamed up with blockchain company Arc-net to release a line of blockchain-tracked whiskeys. Each whiskey contains a full record of the distilling and manufacturing process, ensuring authenticity and showcasing the brand's ethical production process.