Ahead of new music by the artist, the Bud Light x Posty Co. pop-up featured exclusive merch and even the chance to meet Malone himself

If America had only two pastimes, they would likely be drinking Bud Light and listening to Post Malone. So it makes sense that the two cultural juggernauts have teamed up for a much-hyped pop-up activation in New York City's SoHo neighborhood.

Open for only two days, the Bud Light x Post Malone pop-up marks a new partnership between the brewery and the singer, which includes a limited-edition clothing line and a live performance. Ahead of the official online merch drop, 89 Crosby Street was transformed into a mecca of Malone. Lines outside the Bud Light pop-up, open on Sunday and Monday, formed before the doors even opened, and wait times could stretch well over an hour.

Inside, customers were given the chance to buy each item from the Bud Light x Posty Co. collection, including hats, shirts, pants and jackets. Clothing wasn't kept on the floor—instead, sales associates took orders from customers and completed payments using tablets. On their way out, shoppers could pick up their finished orders from the front desk, removing the need for racks of clothes.

The clothing line features elements from both Bud Light and Post Malone, like Clydesdale horses and even some unreleased lyrics and liner notes. On Sunday, Post Malone himself visited the pop-up, giving fans a chance to meet the man behind the merch.

Bud Light


Lead image: Bud Light

If America had only two pastimes, they would likely be drinking Bud Light and listening to Post Malone. So it makes sense that the two cultural juggernauts have teamed up for a much-hyped pop-up activation in New York City's SoHo neighborhood.

Open for only two days, the Bud Light x Post Malone pop-up marks a new partnership between the brewery and the singer, which includes a limited-edition clothing line and a live performance. Ahead of the official online merch drop, 89 Crosby Street was transformed into a mecca of Malone. Lines outside the Bud Light pop-up, open on Sunday and Monday, formed before the doors even opened, and wait times could stretch well over an hour.