Bud Light And Post Malone Join Forces For Two-Day NYC Pop-Up
Ahead of new music by the artist, the Bud Light x Posty Co. pop-up featured exclusive merch and even the chance to meet Malone himself
If America had only two pastimes, they would likely be drinking Bud Light and listening to Post Malone. So it makes sense that the two cultural juggernauts have teamed up for a much-hyped pop-up activation in New York City's SoHo neighborhood.
Open for only two days, the Bud Light x Post Malone pop-up marks a new partnership between the brewery and the singer, which includes a limited-edition clothing line and a live performance. Ahead of the official online merch drop, 89 Crosby Street was transformed into a mecca of Malone. Lines outside the Bud Light pop-up, open on Sunday and Monday, formed before the doors even opened, and wait times could stretch well over an hour.