Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Innovative brands are now making it possible for everyday consumers to design their own custom clothing digitally. This takes personalization in fashion and apparel to the next level, giving consumers complete control over the final product. From finding the perfect fit to selecting the type of pattern used, these brands are putting control into the consumer's hands.

LolaLiza
Belgian fashion retailer LolaLiza now lets customers design their own dresses with a new service called LolaLiza Atelier. Each shopper selects a silhouette and personalizes it with prints and accessories on the brand's site. After customers finish designing their perfect piece, the custom dress is delivered in three weeks.

Levi’s
Levi's is offering a pair of jeans as a blank canvas to online shoppers. From there, customers can choose the color, dye and distressing. This new offering provides customers with an outlet to design a one-of-a-kind pair of jeans that is customized to fit their exact style and size preferences.

Rapha Custom
British cycling brand Rapha partnered with the software company Unmade to launch Rapha Custom, a line of made-to-order gear. This enables customers to design their very own jerseys and accessories with a variety of patterns and color combinations. As an added bonus, customers can even add their own text and team logos.

Innovative brands are now making it possible for everyday consumers to design their own custom clothing digitally. This takes personalization in fashion and apparel to the next level, giving consumers complete control over the final product. From finding the perfect fit to selecting the type of pattern used, these brands are putting control into the consumer's hands.

LolaLiza Belgian fashion retailer LolaLiza now lets customers design their own dresses with a new service called LolaLiza Atelier. Each shopper selects a silhouette and personalizes it with prints and accessories on the brand's site. After customers finish designing their perfect piece, the custom dress is delivered in three weeks.