How Brands Like Levi's Are Elevating The Online Customization Game
Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks
Innovative brands are now making it possible for everyday consumers to design their own custom clothing digitally. This takes personalization in fashion and apparel to the next level, giving consumers complete control over the final product. From finding the perfect fit to selecting the type of pattern used, these brands are putting control into the consumer's hands.
LolaLiza Belgian fashion retailer LolaLiza now lets customers design their own dresses with a new service called LolaLiza Atelier. Each shopper selects a silhouette and personalizes it with prints and accessories on the brand's site. After customers finish designing their perfect piece, the custom dress is delivered in three weeks.