The Custom Movement, a startup sneaker marketplace, allows artists to sell customized shoes, which are categorized by brand and size for easy shopping

Today's streetwear culture values the rarest, most exclusive items—especially sneakers, which are often painted or modified by artists. It's surprising, then, that finding pairs of customized sneakers online can be a near-impossible task that involves multiple sites and hours of searching.

But a new online sneaker marketplace called the Custom Movement is setting out to change that. The site connects makers to buyers with a simple interface, which allows shoppers to search by artist, brand, style and price. Now backed by Y Combinator, the Custom Movement is aiming to streamline a sneaker marketplace that has previously been fractured.

The site currently features over 60 artists who have customized thousands of pairs of kicks from brands like Nike, Adidas and Vans. Prices start at around $100 and go well above $1,000. Instead of forcing users to scour other sites like Etsy or Depop in hopes of finding their ideal size or design, this marketplace is designed specifically with sneakers in mind, making shopping a breeze for hypebeasts looking to stand out from the crowd.

For now, the Custom Movement takes a 10% commission for each pair sold and handles all payments, but not shipping. As time goes on, the site plans to help sellers manage their inventory and shipping. Buyers today crave streetwear and sneaker culture, and the Custom Movement is using this momentum to build a brand-new platform for independent artists.

The Custom Movement


Lead image: Nicholas Bui/Unsplash

Today's streetwear culture values the rarest, most exclusive items—especially sneakers, which are often painted or modified by artists. It's surprising, then, that finding pairs of customized sneakers online can be a near-impossible task that involves multiple sites and hours of searching.

But a new online sneaker marketplace called the Custom Movement is setting out to change that. The site connects makers to buyers with a simple interface, which allows shoppers to search by artist, brand, style and price. Now backed by Y Combinator, the Custom Movement is aiming to streamline a sneaker marketplace that has previously been fractured.