The Custom Movement, a startup sneaker marketplace, allows artists to sell customized shoes, which are categorized by brand and size for easy shopping

Today's streetwear culture values the rarest, most exclusive items—especially sneakers, which are often painted or modified by artists. It's surprising, then, that finding pairs of customized sneakers online can be a near-impossible task that involves multiple sites and hours of searching.

But a new online sneaker marketplace called the Custom Movement is setting out to change that. The site connects makers to buyers with a simple interface, which allows shoppers to search by artist, brand, style and price. Now backed by Y Combinator, the Custom Movement is aiming to streamline a sneaker marketplace that has previously been fractured.

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