With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

There's an abundance of information online, especially about clothing companies. With just a few clicks, it's easy to read reviews, feedback and concerns generated by real customers. And now, thanks to powerful listening technology, the brands themselves are reviewing this data to improve their products.

Harvesting customer feedback through next-gen technology like AI can better inform the product development process, and learning and accommodating consumer preferences can help achieve a well-designed product that resonates with customers on a deeper level. Read on to find out how these retailers are doing it:

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