London foodies can take their favorite eats 1,000 feet in the air for a thrilling new take on high dining by the delivery service Deliveroo

Dinner with a view has never been quite this thrilling. London-based food delivery service Deliveroo recently launched a one-of-a-kind dining experience that allows cutomers to enjoy a meal from the seat of helicopter.

Starting August 9, diners can order from restaurants like Chipotle and Wagamama and have their food delivered to the launchpad, where they'll climb aboard the Roocopter One. From there, they can take in panoramic views of London while they eat. The brand is using this as another opportunity to offer innovative methods of delivery and reimagine traditional advertising.

Joe Groves, head of consumer communications for Deliveroo, sees the program as a way to experience something completely unique. “Deliveroo launched the Eat Up experience last summer, where we recreated the iconic image of workers eating their lunch on a beam,” Groves said in an email with PSFK.

Deliveroo

“We transformed the photograph into the ultimate dining experience for the public, with lucky Londoners suspended 450 feet above the city to recreate the world-famous photo. The Roocopter One concept was to take Eat Up to a new level and give diners a brand new experience, but this time even higher and in the sky.”

From 1,000 feet above ground, diners will take in a route that includes landmarks like the O2 and the Shard. Now in a series of trial runs, the experience is currently free for hungry thrill-seekers. In the coming months, the brand hopes to take the experience international, with tickets costing around £150 per person.

“Although this is currently a dining experience, it allows us to test the feasibility of using different types of vehicles to achieve this goal of reaching all customers across the country – whether that’s a helicopter or a jet ski.”

Deliveroo


Lead Image: Deliveroo 

Dinner with a view has never been quite this thrilling. London-based food delivery service Deliveroo recently launched a one-of-a-kind dining experience that allows cutomers to enjoy a meal from the seat of helicopter.

Starting August 9, diners can order from restaurants like Chipotle and Wagamama and have their food delivered to the launchpad, where they'll climb aboard the Roocopter One. From there, they can take in panoramic views of London while they eat. The brand is using this as another opportunity to offer innovative methods of delivery and reimagine traditional advertising.