On top of their existing delivery options, Domino's announced that it will now offer the option for electric bike delivery in select markets

In an effort to improve delivery times and offset its environmental impacts, Domino's announced this week that it will begin deliveries via electric bikes. The pizza brand will launch e-bike initiatives in select markets throughout the U.S. starting later this year.

The initiative comes through a partnership with Rad Power Bikes, which outfitted Domino's with a fleet of custom e-bikes. With the ability to hold 12 pizzas, the vehicles allow delivery people to make several stops before having to head back and retrieve more orders. And on top of that, one charge can assist a rider for 25 to 40 miles, making hills and other obstacles easier to manage.

“As delivery experts, we’re always looking for ways to refine and improve delivery at our stores,” said Jenny Fouracre, the brand's director of public relations, in a email to PSFK. “E-bikes were in use in some domestic franchise stores and some international markets. {We] decided to formally test their use in some stores—and the results were very positive…Going forward, you can expect us to continue to find innovative ways to deliver to our customers, similar to what you’ve seen with recent innovations, such as e-bikes and Hotspots.”

Later this year, the brand will provide e-bikes to hundreds of stores in Baltimore, Houston, Miami and Salt Lake City as a test. The vehicles are much more environmentally friendly than cars, and while the brand will still deliver orders with drivers, this move allows them to try something more sustainable.

Domino's

Domino's

Lead image: Domino's

In an effort to improve delivery times and offset its environmental impacts, Domino's announced this week that it will begin deliveries via electric bikes. The pizza brand will launch e-bike initiatives in select markets throughout the U.S. starting later this year.

The initiative comes through a partnership with Rad Power Bikes, which outfitted Domino's with a fleet of custom e-bikes. With the ability to hold 12 pizzas, the vehicles allow delivery people to make several stops before having to head back and retrieve more orders. And on top of that, one charge can assist a rider for 25 to 40 miles, making hills and other obstacles easier to manage.