How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency
By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues
Customers today are more than curious about where, exactly, their apparel comes from. Thanks to improvements in technology and sourcing, this information is now possible to offer to shoppers in striking detail.
This end-to-end transparency concept essentially means that retailers delineate exactly how and where products come to be, detailing everything from the production, pricing and policies to ensuring product authenticity. And with sustainability only becoming more popular, brands that offer radical transparency are more likely to connect with purpose-driven consumers. Here's how leading fashion brands are doing so thanks to technology like QR-enabled labels and cloud-based machine learning.