With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

Exclusivity is on the rise, but instead of making people feel left out, brands are using it to reward their most dedicated customers. One of the emerging effective ways to achieve this is with exclusive platforms, which run the gamut from apps to social media features. No matter what form they take, they fulfill the same end—customers gain a deeper connection with the brands they trust.

Adidas Tango
Sportswear brand Adidas runs Tango, an app available to just 1,400 soccer players. It serves as a community platform for players to complete soccer challenges, share their skills and unlock rewards. Users can also register a team for the brand's soccer tournaments through the app.

Cotopoxi Questival
Outdoor gear brand Cotopaxi brings its customers together with Questival, a 24-hour race that features a series of team challenges. By documenting their journeys on the brand's app, customers can earn awards and prizes during the event.

Porsche Roads
Luxury car brand Porsche recently launched Roads, an exclusive platform that catalogs a deep collection of user-submitted road trips. The app is designed to help driving enthusiasts discover the best driving roads near them.

Condé Nast Traveler 
The magazine Condé Nast Traveler created a private Facebook group called Women Who Travel, which provides a place for dedicated female travelers to connect, make suggestions and offer encouragement to each other.


Lead image: Thomas Serer/Unsplash

Exclusivity is on the rise, but instead of making people feel left out, brands are using it to reward their most dedicated customers. One of the emerging effective ways to achieve this is with exclusive platforms, which run the gamut from apps to social media features. No matter what form they take, they fulfill the same end—customers gain a deeper connection with the brands they trust.

Adidas Tango Sportswear brand Adidas runs Tango, an app available to just 1,400 soccer players. It serves as a community platform for players to complete soccer challenges, share their skills and unlock rewards. Users can also register a team for the brand's soccer tournaments through the app.