Why Fitness Brands Like Peloton Are Curating Exclusive Fashion Lines
From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement
Consumers today are increasingly prioritizing health and wellness, and fitness brands are responding by launching exclusive athleisure lines to support this trend, allowing consumers to rep their favorite companies. Dive into the apparel boom below.
Peloton Exercise equipment and media company Peloton has begun selling athletic apparel and accessories created through ongoing partnerships. These parters include activewear brands such as Lululemon, Rhone, Vuori and Solfire.
Soul by SoulCycle Spin studio SoulCycle collaborated with retailer Nordstrom to sell its branded apparel line Soul by Soulcycle, leveraging its instructors as brand ambassadors. With this launch, the brand expands to provide expert advice provided by brand ambassadors, while activating a new clothing line concept.