From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement

Consumers today are increasingly prioritizing health and wellness, and fitness brands are responding by launching exclusive athleisure lines to support this trend, allowing consumers to rep their favorite companies. Dive into the apparel boom below.

Peloton
Exercise equipment and media company Peloton has begun selling athletic apparel and accessories created through ongoing partnerships. These parters include activewear brands such as Lululemon, Rhone, Vuori and Solfire.

Peloton

Soul by SoulCycle 
Spin studio SoulCycle collaborated with retailer Nordstrom to sell its branded apparel line Soul by Soulcycle, leveraging its instructors as brand ambassadors. With this launch, the brand expands to provide expert advice provided by brand ambassadors, while activating a new clothing line concept.

Barry’s Bootcamp x Olivier Rousteing 
The boutique fitness studio Barry's Bootcamp recently promoted its French expansion with the release of a limited-edition activewear collection designed in partnership with French high-fashion designer Olivier Rousteing.

Equinox
Gym brand Equinox launched its own branded apparel store called The Shop at Equinox. Previously, the brand released a limited collection designed by luxury fashion designers and brands like Virgil Abloh and Echkhaus Latta.


Lead image: Peloton

Consumers today are increasingly prioritizing health and wellness, and fitness brands are responding by launching exclusive athleisure lines to support this trend, allowing consumers to rep their favorite companies. Dive into the apparel boom below.

Peloton Exercise equipment and media company Peloton has begun selling athletic apparel and accessories created through ongoing partnerships. These parters include activewear brands such as Lululemon, Rhone, Vuori and Solfire.

Peloton

Soul by SoulCycle  Spin studio SoulCycle collaborated with retailer Nordstrom to sell its branded apparel line Soul by Soulcycle, leveraging its instructors as brand ambassadors. With this launch, the brand expands to provide expert advice provided by brand ambassadors, while activating a new clothing line concept.