Small businesses can seem like they don't stand a chance against online shopping. But with an easy-to-use discovery site, curated online wholesale platform Faire is giving them a fighting chance

Physical retail isn't dying—it's evolving. Now that pretty much any product imaginable is available on the internet, the value of brick-and-mortar is shifting. Shoppers are seeking out local stores for their curation and personality rather than their convenience. And now, there's an online wholesale platform that makes finding products much easier for local shopkeepers.

Faire, launched in 2017, is a site dedicated to promoting and providing unique inventory for local stores, as well as offering online shoppers a curated selection of ethically sourced goods.  The service works like a discovery platform where buyers can browse through thousands of small businesses, or “makers,” that produce small-batch candles, shoes, greeting cards, pins, apparel and plenty more cute, millennial-friendly items.

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