The luxury house and the legendary department store are collaborating on a pop-up that transformed Harrods into a Fendi-branded experience

This summer, luxury fashion meets café staples at an influencer-friendly pop-up in the London department store Harrods. The fashion house Fendi, known for its iconic leather purses and couture collections, is taking over the fifth floor of the massive store through the end of August.

The Harrods pop-up, which was created in conjunction with a temporary Fendi mini-store in the department store, includes both a café and a retail space. At the in-store restaurant, which is done up in a black-and-white design by visual artist Joshua Vides, customers can order Fendi-branded lattes, cakes, and other favorites, all served on the brand's plates.

At an adjoining bar, customers can customize their very own Fendi Mini Peekaboo bag as part of a second pop-up also curated by the luxury house. And to stir even more excitement, the brand plastered its logo on taxis all around the city to convince Londoners to visit the Harrods pop-up.

Harrods

Fendi


Lead Image: Toa Heftiba/Unsplash

This summer, luxury fashion meets café staples at an influencer-friendly pop-up in the London department store Harrods. The fashion house Fendi, known for its iconic leather purses and couture collections, is taking over the fifth floor of the massive store through the end of August.

The Harrods pop-up, which was created in conjunction with a temporary Fendi mini-store in the department store, includes both a café and a retail space. At the in-store restaurant, which is done up in a black-and-white design by visual artist Joshua Vides, customers can order Fendi-branded lattes, cakes, and other favorites, all served on the brand's plates.