Sportswear Brand Fila Pops Up With A Community-Centered Museum In Brooklyn
The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community
The hottest ticket in Brooklyn last weekend wasn't a warehouse rave or a gallery show, a restaurant opening or a culture festival. No—instead, a free pop-up run by Italian sportswear brand Fila became a humble kind of can't-miss event.
The weekend-long activation took place in Brooklyn's Williamsburg neighborhood, and came complete with table tennis, paintable walls and plenty of freebies. It was a place to hang out with fellow visitors, a breezy space with good design and engaging activities. Fila set up the event as a tribute to Pierluigi Rolando, its original creative director.