Foot Locker And Nike Partner For A Community-Focused, Tech-Forward NYC Store
The Washington Heights Foot Locker, the brand's third "Power Store," uses Nike technology to engage customers, provide real-time inventory information and offer exclusive deals
Sneakerheads have always flocked to Foot Locker to get their hands on a pair of the latest Nikes. Now, a newly-opened Manhattan store is uniting the two brands in a partnership that's meant to bring the surrounding community together.
The Foot Locker store is powered by Nike's app, which allows visitors to enhance their visit with bonus features, including access to Nike vending machines and the ability to search for Nike products online and reserve them in the store. Located in New York City's Washington Heights neighborhood, the storefront is one of a handful of “Power Stores,” which are Foot Locker locations that aim to engage customers with events and extras, on top of rethinking the traditional store layout.