The Washington Heights Foot Locker, the brand's third "Power Store," uses Nike technology to engage customers, provide real-time inventory information and offer exclusive deals

Sneakerheads have always flocked to Foot Locker to get their hands on a pair of the latest Nikes. Now, a newly-opened Manhattan store is uniting the two brands in a partnership that's meant to bring the surrounding community together.

The Foot Locker store is powered by Nike's app, which allows visitors to enhance their visit with bonus features, including access to Nike vending machines and the ability to search for Nike products online and reserve them in the store. Located in New York City's Washington Heights neighborhood, the storefront is one of a handful of “Power Stores,” which are Foot Locker locations that aim to engage customers with events and extras, on top of rethinking the traditional store layout.

Foot Locker

NikePlus members can expect personalized messaging, exclusive access to products, and services like ‘scan to learn' and ‘check inventory,'” said Frank Bracken, VP General Manager of Foot Locker U.S., in an email to PSFK. “From our research, we found that shoppers from Washington Heights were leaving the area to shop for sneakers. From a sneaker culture perspective, these consumers were being underserved, and we wanted to bring them a location curated just for them.”

Other brands, including Adidas, Puma and Jordan will be available in the space as well, but NikePlus users will gain access to features that make it the most prevalent brand in the store. NikePlus users can also access the Unlock Box, a free vending machine, and the Shoecase, a fixture that gives members a chance to win shoes. On top of its features, the Washington Heights Foot Locker will also act as a space for events and workshops.

“All of our Power Stores are meant to serve the communities that they are located within,” Bracken said. “Our objective is that Foot Locker isn’t just a place where the community can shop, but a place where they come to hang out and attend localized events where everyone feels welcome.”

Foot Locker

Foot Locker Washington Heights


Lead image: Foot Locker

Sneakerheads have always flocked to Foot Locker to get their hands on a pair of the latest Nikes. Now, a newly-opened Manhattan store is uniting the two brands in a partnership that's meant to bring the surrounding community together.

The Foot Locker store is powered by Nike's app, which allows visitors to enhance their visit with bonus features, including access to Nike vending machines and the ability to search for Nike products online and reserve them in the store. Located in New York City's Washington Heights neighborhood, the storefront is one of a handful of “Power Stores,” which are Foot Locker locations that aim to engage customers with events and extras, on top of rethinking the traditional store layout.