Heritage and startup fashion retailers alike are creating guides, programs and more to further incentivize consumer recycling and repurposing of apparel

As consumers today make room for new pieces of clothing, they are looking for green ways to get rid of unwanted products. Instead of simply encouraging consumption, fashion brands are now developing programs to help shoppers recycle old clothing—which at first could seem counterintuitive to a lucrative business model. However, as consumers increasingly look to brands they can trust and value aspects beyond their product offering, retailers are accordingly providing customers with resources to help them embody the eco-friendly lifestyle they pursue.

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