By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

When an in-store experience goes well, it's often due to the help of one or more sales associates who make the trip worth it. Whether they help decide the perfect size or find that one item hidden somewhere in the back, they're an integral part of the shopping process.

Now, brands are upgrading these interactions with tech. By equipping sales associates with advanced tools that allow them to access client profiles, manage inventory and interact with customers, they combine human touch and advanced technology to optimize the customer experience.

Hero
Commerce platform Hero leverages moments of downtime in equipped stores by virtually connecting in-store sales associates with online shoppers. There, they can offer on-demand assistance and personalized experience to shoppers who might not be able to come to a store.

Outdoor Voices
Activewear brand Outdoor Voices implemented the mobile omnichannel POS NewStore in nine of its locations. The platform empowers sales associates with an integrated system that enables them to manage inventory, implement mobile checkout, and access complete shopper profiles from the floor.

Neiman Marcus
Luxury retailer Neiman Marcus‘ stylists now use SocialShop, a feature developed by mobile platform Salesfloor, that allows them to create shoppable Instagram posts equipped with mobile checkout. Associates receive credit for every purchase completed through the feature.

Outfittery
German men's clothing startup Outfittery combines AI and human stylists to personalize shopping. With AI-powered questionnaires that match customers with an individual stylist, the site is able to provide customers with clothes that fit their individual style and their price point.


Lead image: Oladimeji Ajegbile/Pexels

When an in-store experience goes well, it's often due to the help of one or more sales associates who make the trip worth it. Whether they help decide the perfect size or find that one item hidden somewhere in the back, they're an integral part of the shopping process.

Now, brands are upgrading these interactions with tech. By equipping sales associates with advanced tools that allow them to access client profiles, manage inventory and interact with customers, they combine human touch and advanced technology to optimize the customer experience.