From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Consumers today are looking to save both time and energy, which has led household brands to offer services that extend beyond the traditional retail experience. By meeting people in the middle of their daily routines, brands with in-step services make themselves easier to access and much more helpful to busy customers.

Taken from our report on the new paths to purchase for home goods, the following companies are rethinking how they engage their audiences. From laundry services to automatic grocery shopping, these brands are reinventing retail for a busy consumer base.

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