From live influencer-led shopping parties to marketplaces that connect peers in real time, today's democratized commerce platforms are enabling more meaningful, socially-driven transactions

Gen Z’s entrepreneurial spirit and collaborative nature drives them to connect with like-minded audiences to sell, trade and spread their physical and digital creations with others, as a way to capitalize on and bring their ideas to fruition. Further, with trust and authenticity as hallmarks of this generation, peer influencers take on greater importance in Gen Zers' daily lives, particularly when it comes to the things they choose to buy.

Accordingly, new platforms are subverting the direct-to-consumer brand model in favor of peer-driven marketplaces that enable individuals to market and sell their favored products and services to like-minded audiences. As PSFK researchers identified in our recent  deep dive into Gen Z's values, behaviors and the brands meeting them, here's how emerging marketplaces are connecting peers and driving more meaningful forms of commerce in line with socially driven consumers' values:

Dote
Shopping app Dote recently rolled out Shopping Party, a feature that allows users to host live-streamed, interactive experiences. During a Shopping Party session, Dote influencers share live video of themselves while browsing different products on the Dote app and interacting with fans in real time, conducting giveaways and polls. Influencers can shop all 150 brands on the platform or throw parties exclusively for a single brand.

Storr
Storr is an online peer-to-peer marketplace that allows anyone to set up their own store and earn commissions by selling to their friends. Using the Storr app, users can create a profile and then stock their store with items they select from over 200 participating brands, customizing the descriptions however they like. Customers can purchase from the store directly through Instagram, Twitter or the site, no app needed. Once a purchase has been made, the seller earns a commission while the brand handles fulfillment.

Streamlist 
Streamlist is a live-streamed fashion marketplace that allows buyers and sellers to connect in real time. Using the Streamlist app, sellers can launch a livestream video to showcase an item and chat with potential buyers, answering any questions they may have about the item in real time before they make a purchase. Each live-streamed video contains a list of all of the items for sale, so buyers can click on any desired product and purchase it instantly.


Lead image: Allie Smith/Unsplash

Gen Z’s entrepreneurial spirit and collaborative nature drives them to connect with like-minded audiences to sell, trade and spread their physical and digital creations with others, as a way to capitalize on and bring their ideas to fruition. Further, with trust and authenticity as hallmarks of this generation, peer influencers take on greater importance in Gen Zers' daily lives, particularly when it comes to the things they choose to buy.

Accordingly, new platforms are subverting the direct-to-consumer brand model in favor of peer-driven marketplaces that enable individuals to market and sell their favored products and services to like-minded audiences. As PSFK researchers identified in our recent  deep dive into Gen Z's values, behaviors and the brands meeting them, here's how emerging marketplaces are connecting peers and driving more meaningful forms of commerce in line with socially driven consumers' values: