Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Rather than guess what consumers are looking for, today's cutting-edge brands are integrating smart technology into their merchandising. With new integrations like AI and VR becoming even more accessible, brands are taking advantage of the data they collect. Take a look at how intelligent merchandising is enabling top CPG names to optimize the store shopping and brand experience.

PepsiCo x GoSpotCheck
PepsiCo partnered with the software company GoSpotCheck to streamline the process of optimizing its product mixes in each store. By taking a photo of store shelves with GoSpotCheck’s computer vision technology, associates can automatically identify each SKU. The AI-powered tool empowers associates and managers to optimize the product mix in real time.

ai merchandising

PepsiCo

Kellogg Company x Accenture
The Kellogg Company recently partnered with Accenture to pilot the use of Qualcomm VR headsets embedded with eye-tracking technology. Through this intelligent merchandising technique, the brand can capture consumer behavior as they browse and evaluate products across a virtual aisle to determine the optimal placement of a product.


Lead Image: Oleg Mani/Pexels

Rather than guess what consumers are looking for, today's cutting-edge brands are integrating smart technology into their merchandising. With new integrations like AI and VR becoming even more accessible, brands are taking advantage of the data they collect. Take a look at how intelligent merchandising is enabling top CPG names to optimize the store shopping and brand experience.

PepsiCo x GoSpotCheck PepsiCo partnered with the software company GoSpotCheck to streamline the process of optimizing its product mixes in each store. By taking a photo of store shelves with GoSpotCheck’s computer vision technology, associates can automatically identify each SKU. The AI-powered tool empowers associates and managers to optimize the product mix in real time.