Here's how top home goods retailers are empowering fans to create, replenish or initiate a transparency-first manufacturing process by supplying them with the ingredients and info for at-home crafting

In order to engage consumers in a more interactive way, brands are now using methods that immerse shoppers in the product creation process itself. Often allowing them to do so at home, integrating DIY elements lets customers get to know the product better and in the environment in which they will use it.

In addition, sustainable brands are also using this as an opportunity to offer re-fillable products that reduce packaging and other waste. From at-home virtual consultations to cleaning products that just require adding water, here's how brands are empowering customers to become the creator:

L’Oréal
The beauty company recently launched an at-home hair coloring service called Color&Co that provides personalized virtual consultations and custom formula blends. The consultation gives consumers the ability to speak to experts and receive specific feedback from the comfort of their home. From there, L'Oréal creates customized hair dye, which is shipped directly to customers.

Cleanyst
Created to cut down on plastic bottles, Cleanyst is a kit that consists of a countertop appliance, reusable bottles and pouches of concentrate of products from shampoo to dish soap. By loading the pouch and the bottle into the machine, consumers can mix manufacturing line-quality products at home. The focus is on cutting down and creating a more sustainable and environmentally friendly lifestyle.

Blueland
Affordable, organic-based CPG brand Blueland emphasizes sustainability with a set of “last forever” lightweight bottles and corresponding “just-add-water” cleaning product tablets. Customers who order the basic kit receive three cleaning bottles with three corresponding cleaning tablets. After that, customers only have to pay for $2 refills.

Blueland


Lead Image: Bench Accounting/Unsplash

In order to engage consumers in a more interactive way, brands are now using methods that immerse shoppers in the product creation process itself. Often allowing them to do so at home, integrating DIY elements lets customers get to know the product better and in the environment in which they will use it.

In addition, sustainable brands are also using this as an opportunity to offer re-fillable products that reduce packaging and other waste. From at-home virtual consultations to cleaning products that just require adding water, here's how brands are empowering customers to become the creator: