Why Brands Like L'Oreal Are Letting The Consumer Become The Creator
Here's how top home goods retailers are empowering fans to create, replenish or initiate a transparency-first manufacturing process by supplying them with the ingredients and info for at-home crafting
In order to engage consumers in a more interactive way, brands are now using methods that immerse shoppers in the product creation process itself. Often allowing them to do so at home, integrating DIY elements lets customers get to know the product better and in the environment in which they will use it.
In addition, sustainable brands are also using this as an opportunity to offer re-fillable products that reduce packaging and other waste. From at-home virtual consultations to cleaning products that just require adding water, here's how brands are empowering customers to become the creator: