The weeklong Ultimate Italian Coffee Package features stops in California and Italy, plus plenty of coffee and espresso, taking brand loyalty to the next level

Coffee lovers with a spare $100,000 are in luck—the coffee brand Illy has announced plans for a caffeine-fueled luxury retreat. Over the course of a week, travelers will take a curated international vacation that includes five-star accommodations, private jets, Michelin-starred meals and, of course, coffee.

Called the Ultimate Italian Coffee Package, it starts in San Fransisco, where participants get a crash course in coffee at Illy's flagship store. After the initial stop, the customers board a private jet to the brand's hometown of Trieste, known as the coffee capital of Italy. There, they'll continue the educational retreat, including meeting and mingling with coffee experts and the Illy family.

Coffee isn't the only thing on the menu, though—travelers will also take in the sights of Italy with luxurious perks like a spa visit and two cuisine from Michelin-starred restaurants. And the package is even customizable, allowing customers to add stops of their choosing along the way.

Illy's approach is perhaps a more intense version of brand loyalty currently available to consumers. For lovers of coffee who don't mind the price tag, it's an experience they'll never forget, likely making them lifelong fans of Illy coffee.

Illy


Lead Image: Andrew Teoh/Unsplash

Coffee lovers with a spare $100,000 are in luck—the coffee brand Illy has announced plans for a caffeine-fueled luxury retreat. Over the course of a week, travelers will take a curated international vacation that includes five-star accommodations, private jets, Michelin-starred meals and, of course, coffee.

Called the Ultimate Italian Coffee Package, it starts in San Fransisco, where participants get a crash course in coffee at Illy's flagship store. After the initial stop, the customers board a private jet to the brand's hometown of Trieste, known as the coffee capital of Italy. There, they'll continue the educational retreat, including meeting and mingling with coffee experts and the Illy family.