Universal Standard Is Connecting With Shoppers Through Inclusivity And Acceptance
PSFK sits down with Universal Standard's co-founder, whose beloved brand is the most size-inclusive brand on the market, about building community and rethinking ecommerce
In Brief:Universal Standard is history's most inclusive clothing brand, with size runs that go from 00 to 40. While founded as a DTC company, the brand recently launched 1:1, brick-and-mortar concept stores in three cities, with more on the way. Despite a growing consumer base that increasingly values inclusivity, the fashion industry is notoriously unwilling to embrace size diversity. The label has connected with its audience through acceptance, attention to detail and weekly drops. PSFK spoke with Alexandra Waldman, Universal Standard's co-founder and chief creative officer, about how her brand is changing the industry from the inside.
What led you to found Universal Standard?