The legendary Paris department store has transformed its space into a vacation-inspired shop with beach-ready products and snacks

Parisians hoping to soak up the last weeks of summer can now get the vacation experience inside a department store. Iconic retailer Le Bon Marché Rive Gauche is currently running a campaign called Sur Mer, an in-store pop-up that brings the summer shore experience to city shoppers.

The summer-long installation focuses on summer essentials that bring to mind unique holiday memories. With a seaside-inspired setting, visitors will be able to find special tokens of summer within the department store, like tote bags, wallets, notebooks and more, all ready to bring to the beach.

Additional features include a capsule collection of Vanessa Bruno's well-known totes designed specifically for the event, with the additional option to personalize each bag purchased. What's more, Le Bon Marché Rive Gauche's in-store restaurant, the Grande Épicerie de Paris, is also joining in on the fun, featuring flavors from the south of France and tasting breaks every Friday. The pop-up runs from now until the end of August.

Le Bon Marché Rive Gauche

 

Parisians hoping to soak up the last weeks of summer can now get the vacation experience inside a department store. Iconic retailer Le Bon Marché Rive Gauche is currently running a campaign called Sur Mer, an in-store pop-up that brings the summer shore experience to city shoppers.

The summer-long installation focuses on summer essentials that bring to mind unique holiday memories. With a seaside-inspired setting, visitors will be able to find special tokens of summer within the department store, like tote bags, wallets, notebooks and more, all ready to bring to the beach.