'Sweatlife' is the athletic retailer's brand-new podcast, which features interviews with famous guests about self-care and health

Lululemon has entered the podcast game. Called Sweatlife, the show is the product of a partnership with Makers and consists of interviews with thought leaders, all produced through the lens of health and wellness. The first episode was released earlier this week.

The guest list includes a diverse array of voices, including transgender activist Corey Rae and Jess Sanchez, the founder of Santa Isla Jewelry. Self-care is the core focus of the series, which aims to present different wellness perspectives. Educating consumers outside of the physical retail space and presenting new ideas that are centered on the brands' values and message.

By letting consumers to take brand values home, the Lululemon podcast allows discovery to happen in places like the gym or on a run, connecting with its shoppers on a deeper level. New episodes will be released every Monday.

Lululemon


Lead Image: juan pablo rodriguez/Unsplash

Lululemon has entered the podcast game. Called Sweatlife, the show is the product of a partnership with Makers and consists of interviews with thought leaders, all produced through the lens of health and wellness. The first episode was released earlier this week.

The guest list includes a diverse array of voices, including transgender activist Corey Rae and Jess Sanchez, the founder of Santa Isla Jewelry. Self-care is the core focus of the series, which aims to present different wellness perspectives. Educating consumers outside of the physical retail space and presenting new ideas that are centered on the brands' values and message.