McDonald's Automated ‘To Go' Concept Offers New Take On Take Out
Hoping to serve consumers even faster, the fast-food franchise debuted in London the first of its new restaurant formats serving only take-out and featuring a completely automated front of house
The choice between drive-thru or sit-down restaurant is a thing of the past with the recent launch of fast-food chain McDonald's latest store design. Rather than stepping under golden arches for a seated meal or passing by in a car, on-the-go consumers can enter a “McDonald's to Go” location offering a smaller, essentials-only menu and featuring kiosk ordering.
Just launched on Fleet Street on London, this new store concept is dedicated to serving to-go food only. The restaurant is completely stripped of seating, decorations and even cashiers. Instead, customers order at a touchscreen that prints out a receipt with a designated number on it. From there, the cooks will prepare their order and once it's complete, a monitor will notify the customer when their order is ready.