Courting Gen Z With Live-Streamed, Community-Based Events
Journey LIVE is a meditation platform that allows groups of people to meditate together with the help of a live guide, which is attracting Gen Z users who focus on self-care and digital community
•Journey LIVE is an app that allows users to join digital guided meditation sessions remotely, and it's attracting Gen Z-heavy audiences because of its focus on community and self-care.
•By connecting users with live session leaders, Journey builds relationships inside groups and with the app itself. Consumers, especially young ones, are increasingly seeking meaningful connections through technology.
•PSFK sat down with Stephen Sokoler, founder and CEO of Journey Meditation, to find out how the brand is working to make both self-care and bonding much easier.