The upcoming Soho experience will comprise three floors of experiential activations like a floating table and a three-story slide, while building on the neighborhood's artistic history

Sweet news: social media trap-turned-foodie destination the Museum of Ice Cream is coming back to New York. But this time, it's staying put in a permanent flagship in Soho.

The Soho experience offers three floors of experiential activations all centered around the dessert, including a floating table and a three-story slide. Along with the photo ops the pop-up does so well, the permanent location will also include amenities like a public cafe and shop. The move follows its first permanent location in San Francisco.

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