In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide

Apple is launching a new program designed to promote the use of AR worldwide. The brand's initiative, called [AR]T, is a call to harness augmented reality and consists of six distinct art installations that are visible only through a phone screen.

Apple's AR pieces, designed by seven international visual and installation artists, are available in cities around the world, including New York, Paris and Tokyo. The collection is viewable on what the tech company calls [AR]T walks, which guide users through each city and establish Apple stores as cultural hubs.

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