Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

For parents stretched thin for time, shoe shopping can be a hassle—finding the right size and design is deceptively difficult. But now, Nike is taking away that stress with a completely new service: its first-ever subscription box.

Nike Adventure Club allows kids to select pairs of kicks from Nike and Converse, which size up along with their feet. To start out, customers choose which size shoe they want, then pick the right design. Nike designed the site to make it easy for kids to choose the pairs that best fit their preferences. If the shoes arrive and don't fit properly or don't look right, parents can exchange the shoes for free.

The box, like the site, is designed for children. Doodles and each kid's name decorate the outside, making the act of unboxing more engaging. On the inside, there are games and activities to help get young ones active. Once kids outgrow their Nikes, parents send them back to Adventure Club, which either donates or recycles them.

Parents can select the frequency with which they receive pairs of shoes, ranging from four to 12 pairs per year. This frequency also determines the price, which ranges from $20 to $50 a month. Nike Adventure Club subscriptions are now available through the brand's site.

Nike

Nike Adventure Club


Lead Image: Nike

For parents stretched thin for time, shoe shopping can be a hassle—finding the right size and design is deceptively difficult. But now, Nike is taking away that stress with a completely new service: its first-ever subscription box.

Nike Adventure Club allows kids to select pairs of kicks from Nike and Converse, which size up along with their feet. To start out, customers choose which size shoe they want, then pick the right design. Nike designed the site to make it easy for kids to choose the pairs that best fit their preferences. If the shoes arrive and don't fit properly or don't look right, parents can exchange the shoes for free.