Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

For parents stretched thin for time, shoe shopping can be a hassle—finding the right size and design is deceptively difficult. But now, Nike is taking away that stress with a completely new service: its first-ever subscription box.

Nike Adventure Club allows kids to select pairs of kicks from Nike and Converse, which size up along with their feet. To start out, customers choose which size shoe they want, then pick the right design. Nike designed the site to make it easy for kids to choose the pairs that best fit their preferences. If the shoes arrive and don't fit properly or don't look right, parents can exchange the shoes for free.

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