OLIO is a UK-based app that allows neighbors to connect and share food that might otherwise go to waste, run by a team that integrates user feedback into its design

For consumers with an overcrowded fridge, there's now a more sustainable option to clear out unwanted food. OLIO, a U.K.-based startup, is a food sharing app for both neighbors and local businesses. The service, founded by two women, allows users to announce their surplus food or household items, then allow interested nearby users to arrange a pick-up via private messaging.

“The inspiration for OLIO came approximately four years ago when I was moving country and found myself on moving day with some good food that we hadn’t managed to eat, but that I couldn’t bring myself to throw away,” said co-founder and CEO Tessa Clarke in an email to PSFK. “And so the idea of OLIO, a mobile app where neighbors can share their surplus food, came about.”

Annabel Staff

Along with that, consumers are given a social community that connects neighbors and businesses with one another. To meet growing consumer expectations, the app's designers update the app frequently, adding elements based off of user feedback.

“We recognize that our main competitor is not in fact another app—it's the rubbish bin,” Clarke said. “We need one billion OLIOers within the next 10 years, and so OLIO needs to be for everyone. To achieve this we make sure that the app design is incredibly intuitive so it can even be used by people who aren't at all tech-savvy.”

Food waste is a large contributor to climate change, which is spurring consumers around the world to rethink their habits. OLIO allows them to do that easily, while also connecting with people in person and saving money in the process.

Tessa Clarke and Saasha Celestial-One, co-founders. Annabel Staff

OLIO

For consumers with an overcrowded fridge, there's now a more sustainable option to clear out unwanted food. OLIO, a U.K.-based startup, is a food sharing app for both neighbors and local businesses. The service, founded by two women, allows users to announce their surplus food or household items, then allow interested nearby users to arrange a pick-up via private messaging.

“The inspiration for OLIO came approximately four years ago when I was moving country and found myself on moving day with some good food that we hadn’t managed to eat, but that I couldn’t bring myself to throw away,” said co-founder and CEO Tessa Clarke in an email to PSFK. “And so the idea of OLIO, a mobile app where neighbors can share their surplus food, came about.”